Meet Kerry Gustafson

Long before Simply Great Resumes became official, I was the person friends, colleagues, and my now-husband would ask for help with a resume. With a degree in English, experience in marketing and project management, and a natural instinct for finding the story inside the details, I quickly realized something important. Most professionals lack the ability to clearly articulate what their experience means, why it matters, and how it translates into future value.

That became even clearer when I rewrote my husband’s resume for a mid-level technical role. He applied to five companies and received five interviews. That moment made me curious. I started researching the resume-writing industry and quickly noticed a disconnect. Too many services were built around questionnaires, templates, and surface-level edits. The process often placed the hardest part back on the client: “Tell me what makes you valuable.” But that is exactly where most people get stuck.

In 2012, I launched Simply Great Resumes with a different approach. No ghostwriters, generic templates, or handoffs to someone behind the scenes. Just a highly personal, strategic, and deeply thoughtful process designed to uncover the experience, impact, leadership, and career stories clients often overlook in themselves.

Over the years, Simply Great Resumes has grown into more than just a resume writing business. Today, I partner with executives, senior leaders, high-performing professionals, and career-driven individuals across a variety of industries and business functions to develop their strategic branding stories and positioning.

My clients hire me to help them articulate their story, build their strategy, and arm them with how they navigate this complex job search environment.